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Why Dubai Chocolate is Taking Over the UK & EU Wholesale Market: The Rise of Viral Pistachio Kunafa Chocolate by Ekara

In a world where food trends go viral overnight, one treat from the UAE has captured the hearts (and tastebuds) of Europe—Dubai chocolate. But this isn’t just your regular chocolate. It’s the Pistachio Kunafa Chocolate that’s been making waves from London to Frankfurt, from Manchester to Marseille.


Among the leading names capitalizing on this wave is Ekara, one of the most sought-after wholesale chocolate distributors, bringing Dubai’s finest to the shelves of retailers and dessert lovers across the UK, Ireland, France, Belgium, and Germany.

What Exactly is Kunafa?

Most consumers in the UK and parts of Europe have heard of pistachios. Many love chocolate. But Kunafa? That’s a new term for most—especially in cities like Birmingham, Glasgow, and Cardiff.


Kunafa is a traditional Middle Eastern dessert made from shredded filo pastry (also called kataifi), soaked in sweet syrup, and layered with soft cheese or clotted cream. It’s warm, crunchy, sweet, and deeply comforting.


Now, take this cultural treasure and wrap it in premium chocolate infused with pistachio cream—what you get is a multi-sensory dessert experience. This is the magic behind Pistachio Kunafa Chocolate that’s gone viral across TikTok, Instagram, and European food review pages.

The Viral Sensation

Videos of this chocolate being broken open—oozing with green pistachio filling and golden kunafa strands—have gone viral. Influencers in London, Dublin, and Hamburg are calling it "the next big thing in luxury sweets."


Searches for “Dubai chocolate” and “Pistachio Kunafa UK” have surged over the past six months, especially in:


London – where gourmet chocolate boutiques and Instagram cafés are adding it to their menu.


Manchester & Birmingham – where supermarkets and ethnic stores are stocking up due to growing customer demand.


Scotland & Wales – where it’s gaining popularity through specialty dessert shops.


Ireland – especially Dublin, where foodie culture is embracing exotic, premium treats.


And it’s not just the UK. Ekara has seen rising interest from France , Belgium, and Germany (with strong markets in Frankfurt and Hamburg), where retailers are eager to tap into this new trend.


Why the Demand is Skyrocketing

1. Unique Flavor Fusion: Consumers are craving more than just sweetness. The combination of crispy kunafa, creamy pistachio, and silky chocolate offers a layered taste that’s unlike anything else on the market.


2. Halal & Inclusive: As awareness around halal-certified products grows across Europe, more retailers are turning to Dubai-based suppliers. Ekara ensures that all their offerings meet these standards without compromising on luxury.


3. Social Media Buzz = Sales: Customers come in asking for “that viral green chocolate” they saw online. It’s a rare moment when a product’s online popularity translates so directly to foot traffic and purchases.


4. Premium Packaging: Dubai chocolate is also known for its luxurious presentation. Ekara ensures that these chocolates arrive not only fresh but also shelf-ready for upscale displays.

Ekara – Your Trusted Wholesale Partner

Ekara has emerged as a go-to partner for businesses across the UK and Europe. Whether you're a dessert parlour in London, a high-end grocer in Brussels, or a specialty retailer in Frankfurt, Ekara delivers consistent quality, fast turnaround, and premium products your customers will return for.

Looking Ahead: The Future of Dubai Chocolate in Europe

The success of Pistachio Kunafa Chocolate is just the beginning. With Europe opening its doors to more diverse and experiential foods, Dubai chocolate is set to dominate sweet shelves across the continent.


Whether you're in Wales, Ireland, France, or Germany, now is the time to join the movement. Customers are not just buying chocolate—they’re buying an experience, a moment of indulgence, and a piece of Dubai’s vibrant food culture.


Ready to Stock the Sweet Trend Everyone's Talking About?


Get in touch with Ekara—your reliable partner in wholesale chocolate distribution—bringing the magic of Dubai to your store.

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